Readings

–      Linn: Introduction: The Marketing Maelstrom, p. 1-10 (Blackboard)
–      Linn: 2: A Consumer in the Family, p. 31-41 (Blackboard)
–      Mickey Mouse Monopoly study guide

Media Education Foundation–documentary videos on media literacy

Blog response #1

For this blog posting, please overview the documentaries and readings. Each group will have a particular focus, listed below, which  you will discuss in class. Please be ready to discuss in class the online materials you have found. See the syllabus for blog requirements. For all groups, please look for and list alternative or “good” representations of responsible media, or non-stereotyped media. Are there particular movies or television channels that are better than others?

Group 1 & 2: Lead us through a discussion of the documentary Consuming Kids, both online and in class. What were the main points of the film? What were supporting examples and statistics? In addition, please find information on how other countries regulate certain advertisements aimed at children or that advertise certain products (alcohol and tobacco, for example). How have alcohol and tobacco advertisements been regulated in the United States?

Groups 3 & 4: Lead us through a discussion of the documentary Mickey Mouse Monopoly, both online and in class. What were the main points? What were the supporting examples? What further information can you find about Disney’s influence, both for and against?  Find a Disney movie clip online and include a few sentences about how it does or does not reinforce the argument in the documentary. Use the Mickey Mouse Monopoly study guide to frame your discussion and outside information. Additionally, find information on media conglomerates, who they are, what companies they own, and their net worth and global reach.

Group 5: For your blog posting, briefly reflect on how Mickey Mouse Monopoly discussed issues of race and gender. Going beyond Disney’s representation of race and gender, please find how other types of popular cultures movies represent gender, race, and sexuality. Use these documentaries to establish some ideas and then develop your own examples, showing us movie clips online: Still Killing Us Softly, 4, Tough Guise, and Reel Bad Arabs.

Group 6: Focus your discussion on either one of the Linn articles. What were the main points and supporting statistics? Additionally, focus your discussion on how consumerism is pushed onto college students, in contrast to children. How are colleges becoming places of consumerism? Find additional information to share with the class. Begin with this video: On Campus, It’s Just One Big Commercial (NYT). What further information can you find? (Credit card companies, chain stores marketing towards students, companies with stores and outlets on campus? Fast food on campus? Naming buildings? Etc.)

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